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For the 'International Forecasting and Trend Prediction Unit', I have developed three trend concepts for A/W 20/21. The trends translate into dresses collections, suited for three target consumers.
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Trend 1
Unit indicative content
● Fashion in context (history of silhouettes and features)
● PESTEL analysis
● Moving from macro to micro market research
● Market segmentation
● Colour forecasting and colour discrimination testing
● Consumer forecasting & typologies
● Maslow’s theory of hierarchy
● Demographic and ethnographic trends
● Street style photography
● Fabric identification and textile forecasting
● Concept development
● CAD skills; Illustrator and Photoshop
Trend 2
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Trend 3
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