In this four-week long elective, I have received an up-to-date insight into the Copywriting industry. I have learnt how to translate a visual concept into words and create written narratives that will engage a range of different audiences. Each week I have explored the tasks of a copywriter, and their four main areas of work. Check out the four stages of my reflective blog and manifesto below.
Reflective blog
Week 1 was dedicated to brand values and their relation to naming and tagline writing. I have learnt the importance of a brand name and how to chose an adequate one. The Vespa Challenge has sharpened my analytical and creative skills to create new names for products and taglines. Furthermore, I have explored how to write creative rationales that structure and present brand names and taglines.
Based on the skills acquired in the previous exercises, in this phase, I was challenged to write a manifesto that communicates the values and the attitude of Bulgarian brand They are.
Unit indicative content
● Understanding the value of creating relevant naming methodologies.
● Understanding how to create a dynamic word-based call to action and tailor it to a specific audience.
● Mastering how to combine image and copy to create an engaging narrative description.
● Understanding the potential synergies between word and image.
● Mastering how to positively reduce written copy and enhance meaning and increase communication.
● Manifesto/Personal Statement crafting
They Are manifesto
