In order to display the improved layout and new aesthetic of the Luna & Curious brick-and-mortar store, a Sketch-Up 3D model has been created. The new store interior features structured and compact furniture, with multiple layers to it - that enable the retailer to neatly showcase products, without restricting the consumer’s movement. Circular seating has been added for consumer comfort. Taking into consideration the small floor space - the seating area has been suited for product displays. Iconic elements of the current furniture have been kept such as the retailer’s signature copper cash till. Maison Margiela stores have always served as an inspiration to the Luna & Curious’ in-store atmosphere, with their signature clean and white walls and furniture. This new interior is once again a nod to the Margiela ‘white canvas store concept’, that perfectly complements the cheerful and unique Luna & Curious products.

To improve in-store visual merchandising Luna & Curious should consider a minimal amount of garments on fixtures and tables. To create a product flow, hanging rails have been added instead of tables. The rails also add additional levels of products and enable the retailer to mix and match hanging products in engaging displays. Rails and additional elements of the store are gold - adding an accent to the white interior and matching the iconic cash till. Another gold statement is a modern looking mirror that opens up the small space while adding up to the new artistic store concept.

The same aesthetic has been considered in the childrenswear section of the store - again one can see minimal and compact furniture that increases the walking area between different shopping destinations. The same approach to product layering has been proposed - as childrenswear garments are smaller double rails have been added, enabling the retailer to showcase multiple products without losing precious space. A smaller round sitting area has been added, where children's books and toys could be displayed.  The detail creates a friendly and cheerful atmosphere, enabling consumers to walk in-store with their children. The sitting area perfectly serves as a small playground that will keep younger consumers entertained. Gold is again a key accent, adding a playful sun mirror, at a height accessible to younger consumers.