For my Final Major Project, I have developed a business proposal & a launch plan for 'Borrow Browns' a rental extension of the iconic Browns Fashion. The project has been shortlisted for the Graduate Fashion Foundation Marketing Award.
Unit indicative content
● Brand case studies
● Concept development
● Strategic and creative marketing
● Bussiness Planning
● Consideration of a sustainability plan
● 7Ps - refined and developed from initial proposal
● Launch proposal
●Creative project delivery and exploration
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Browns East
Campaign
To promote the service to a Gen Z consumer - a promotional TikTok video has been directed.
The short video features trendy outfits and funky filters accentuating the glamorous nature of the service. The visuals best capture the tagline of Borrow Browns - Borrow The Outfit - Own The Moment.
