Fashion Buying and Product Development

Supply Chain Management

The following part displays all of the phases of the production process - from design through
fabric sourcing to the finished garment hanging in the Zara stores.

Critical Path - Excel Sheet

A Critical Path Spreadsheet showing schedule of all of the production stages and details of each product .

Illustrated Critical Path

Illustrated Critical Path of Contrasting Trenchocoat, showing a schedule from the
point of trend research all the way to the product being received into UK Zara Stores.

Production Flow Chart

A production flow chart illustrating the
sourcing and manufacturing process behind
the Contrasting Trenchcoat.

Raw Materials Selection

Country of Origin and Transport

Store Distribution and Sales Method

Sustainability Report

Sustainable Objectives

Ethical Objectives

For the 'Fashion Buying and Product Development', unit I have developed three range plans for Zara Woman's A/W 20/21 Collection. Furthermore, I have constructed critical path and supply chain model for the Winona outerwear range.

Click here to view the full Research Report.

Range plan 1

Range plan 2

Unit indicative content

● Own brand buying/Independent contracting

● Diagnostic methodologies and key performance indicators

● The critical path

● Consumer profiling/psychographic plotting

● Buying motives

● Range planning, pricing architecture and assortment planning

● The Range Review and considerations for multiple sales and related sales

● Physical store or Online planning and trading

● Sales cannibalisation

● Garment spec sheet

● Fabric testing, weights and fitness for purpose

● Quality management, sustainability & codes of conduct

● Retailer/supplier relationships

● Fashion maths 1

● basic excel spreadsheets, ratios and margins

● Buying from overseas - incoterms

● CAD; Skill development Indesign, Introduction to Illustrator

Range plan 3

Sales analysis and Calculations

The Winona Range

The Winona trend translates perfectly into a transitional autumn outerwear range. It
serves as a quirky reinvention of classic recurrent Zara silhouettes such as the Masculine
Coat (seen as a cash cow for the brand throughout the last few seasons according to an
in-store primary research) or the basic bomber transformed into a Varsity Jacket.

Garment Group Selection: Inspiration

The Winona Outerwear range is inspired by the tomboyish American high-school student, best represented by Winona Ryder’s early streetstyle and her role in the teen classic “Heathers”.

Fashion Triangle

The five pieces featured in the range follow the same “college
girl aesthetic” and yet the collection consists of various styles that are spread across each level of the fashion triangle, making it well-balanced and perfectly suitable for the Zara consumer.

Boston Matrix

The Boston Matrix chart, identifies where the selection of products sit in terms of consumer demand.

Calculations

The following section includes the calculations behind three products - each classified
as either a star, questionmark or a cash cow, in order determine selling-period and the
quantity that would be ordered of each, taking in consideration the number of stores in
the UK and e-commerce strategy.

Denim Overshirt

Masculine Coat

Contrasting Trenchcoat

Range plan 1

Range plan 2

Unit indicative content

Range plan 3

Sales analysis and Calculations

View full

report

Critical path and supply chain report