Fashion Buying and Product Development

Supply Chain Management

The following part displays all of the phases of the production process - from design through
fabric sourcing to the finished garment hanging in the Zara stores.

Critical Path - Excel Sheet

A Critical Path Spreadsheet showing schedule of all of the production stages and details of each product .

For the 'Fashion Buying and Product Development', unit I have developed three range plans for Zara Woman's A/W 20/21 Collection. Furthermore, I have constructed critical path and supply chain model for the Winona outerwear range.

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Range plan 1

Range plan 2

Unit indicative content

● Own brand buying/Independent contracting

● Diagnostic methodologies and key performance indicators

● The critical path

● Consumer profiling/psychographic plotting

● Buying motives

● Range planning, pricing architecture and assortment planning

● The Range Review and considerations for multiple sales and related sales

● Physical store or Online planning and trading

● Sales cannibalisation

● Garment spec sheet

● Fabric testing, weights and fitness for purpose

● Quality management, sustainability & codes of conduct

● Retailer/supplier relationships

● Fashion maths 1

● basic excel spreadsheets, ratios and margins

● Buying from overseas - incoterms

● CAD; Skill development Indesign, Introduction to Illustrator

Range plan 3

Sales analysis and Calculations

The Winona Range

The Winona trend translates perfectly into a transitional autumn outerwear range. It
serves as a quirky reinvention of classic recurrent Zara silhouettes such as the Masculine
Coat (seen as a cash cow for the brand throughout the last few seasons according to an
in-store primary research) or the basic bomber transformed into a Varsity Jacket.

Garment Group Selection: Inspiration

The Winona Outerwear range is inspired by the tomboyish American high-school student, best represented by Winona Ryder’s early streetstyle and her role in the teen classic “Heathers”.

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Zara: Fashion Buying and Product Development