After extensive research, a new brand Cuyana was found and introduced to the brand portfolio. The following brand proposal includes an overview of Cuyana's 7P's; market position and pricing architecture compared to the already stocked brands.
After extensive research, a new brand Cuyana was found and introduced to the brand portfolio. The following brand proposal includes an overview of Cuyana's 7P's; market position and pricing architecture compared to the already stocked brands.
For the 'Fashion Buying and Promotion' unit, I have overlooked e-commerce department store Net-A-Porter. A brand portfolio for the bags category was introduced along with an identity comparison of the brands stocked and new brand proposal. While this is not my best project, I am proud of the layout presentation.
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Retailer Overview
In the following pages e-commerce retailer Net-A-Porter has been overlooked.
In the following pages e-commerce retailer Net-A-Porter has been overlooked.
Unit indicative content
● Brand buying considerations
● The branded buying cycle
● Global retailing trends
● Pricing architecture
● Brand adjacencies
● Building and managing a brand portfolio
● Brand positioning
● Brand DNA and differentiation
● Case studies; Multi-Channel & Omni Channel Retailing,
e-commerce, luxury and lifestyle brands
● Gap in the market identification
● Ansoff matrix
● Effective questionnaires and focus groups
● The 7 P’s
● CAD skill; Illustrator and Photoshop
Brand Identity Comparison
8 brands were selected for the Net-A-Porter bags category portfolio mix: Including Bottega Veneta and Jacquemus. The following pages present a brand identity observation, to further evaluate on the brand mix featured on the website. To view the full brand comparison research open the full report below
8 brands were selected for the Net-A-Porter bags category portfolio mix: Including Bottega Veneta and Jacquemus. The following pages present a brand identity observation, to further evaluate on the brand mix featured on the website. To view the full brand comparison research open the full report below
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New Brand
Proposal
