Get a glimpse of my creative work
International Forecasting and trend prediction
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This unit has introduced me to the world of trend forecasting. While creating this piece of work, I was able to discover primary and secondary research methodologies, both quantitative and qualitative. The project has enabled me to process and present my research findings and use them to develop my own unique concepts.
I have learnt that behind the process of trend prediction, one should consider many factors alongside fashion. Being introduced to PESTEL analysis, I am aware of the relevance of the macro-marketing climate. Everything that surrounds us - from the news we watch to the artists we listen shape us as consumers. Conducting consumer research has enabled me to get a better perspective on emerging trends.
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The project has challenged me to process all of my findings and identify three future trend concepts, for three target consumers.
Click here to see the results.
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Fashion Buying
and Product Development
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The unit has helped me gain a glimpse into the six rights of buying; the right product, at the right price, at the right time, in the right place, in the right quality, in the right quantity. This project has been the perfect introduction to the buying role.
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Making this project was an exciting journey! I had to map the product development process from concept to consumer. Conducting consumer and trend research, I have developed three range plans for high-street retailer Zara. While developing the ranges, all steps of the critical path have been considered, assuring transparent management of the supply chain. Furthermore, sizing, colour ratios, assortment planning and pricing architecture have been overlooked while developing the future ranges.
Click here to see the results.
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Year 1
Year 1
Fashion Buying
and Promotion
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While the previous unit was associated with independent-contracting, this one is focused on brand buying for department stores. Being introduced to this role, I was responsible for sourcing a portfolio of brands suitable to a given market sector and identified consumer.
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The project was focused on e-commerce retailer Net-A-Porter. I had to explore the retailer's brand portfolio for a given product category. In order to select, present and manage a portfolio of brands, an understanding of brand DNA, adjacencies and touchpoints has been applied. While investigating Net-A-Porter's bags assortment I have identified a gap in the market and sales cannibalisation. After extensive research, a new brand Cuyana was found and introduced to the brand portfolio. The brand proposal included an overview of Cuyana's 7P's; market position and pricing architecture compared to the already stocked brands.
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Furthermore observing e-commerce player Net-A-Porter has boosted my understanding of omnichannel retailing.
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Click here to see the results.
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Year 1
Kingpins: denim innovation
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This project has allowed me to apply entrepreneurial skills and knowledge to an externally set live project brief. It was a great opportunity to work on a live project in close partnership with the Kingpins Denim Tradeshow. As part of unit "Manufacturing and Sustainability," the project stimulated a realistic industry scenario. The project challenged me to work in a group of five, developing a business model for an innovational denim brand.
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While developing our brand Decura Denim, we have considered every step of the supply chain from concept to consumer. Focusing our brand on quality materials, circular design and transparent production, we have won 'Best Approach to Sustainability award at the Kingpins Trade Show. I have found the whole experience stimulating and uplifting. It was exciting creating a whole new brand by ourselves based entirely on our ideas and creativity.
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Click here to see the results.
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Year 2
Merchandising
and Visual Merchandising
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Throughout the Merchandising and Visual Merchandising Unit, I have worked in a group of five, acting as brand consultants, offering a makeover service to a real-life Independent retailer - Luna & Curious. This unit has offered me an insight of the Merchandising and Visual Merchandising role.
The aims of this project were to write a diagnostic report on Luna & Curious' current practices, using market intelligence resources such as Business of Fashion, LS:N, WGSN etc. - and put forward a proposal that will help them to tackle market challenges and ‘stand out’ in the saturated retail landscape. I have collaborated with Chloe Blair, Nina Iceton and Sophie Laugher to establish our own consultancy group - Sense. We all took part in investigating the retailer's performance, brand portfolio and visual merchandising techniques and developing methods of improving them. One of my roles was to create an updated 3D model of the Luna & Curious Store.
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Click here to see the results.
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Year 2
Writing for the creative industries
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In this four-week long elective, I have received an up-to-date insight into the Copywriting industry. I have learnt far more than I have expected while choosing this elective. I have always enjoyed writing creatively and, this elective stood out to me with the description; “Words have power”. I have always believed they do, however, this elective helped me learn how to use this power effectively, not only when I am writing an essay for a class, but more importantly when it comes to promoting my work and my skills.
I have learnt how to write for an appropriate audience while working on the Vespa Challenge and Amazon Prime challenge. I have mastered the skill of writing and directing a manifesto - something that would be very useful in my future career in the fashion industry. What helped me improve, were the short form copy tasks - I have the habit of using many words to say a simple thing, (I am afraid, I am doing it again, oops) however these tasks helped me focus on the essence and leave behind anything irrelevant. Most importantly, I have enjoyed the lectures. I am thankful for this short but essential introduction to the advertising industry. It has been a pleasure.
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Click here to see the results.
Year 2: Elective
Consumer Profiles:
Selection
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Crafting consumer profiles for my projects has been one of my favourite activities! Take a look at some of my best!
Year 2
fashion product
theory
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The fashion product theory offered an insight into the technical side of the buying position. Choosing two fashion companies, I had to craft two different products. Two ranges have been created, using trend forecast research, then two products were developed. I have designed the CAD's myself and then had to construct a garment specification sheet with measurements of each detail.
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One of the brands I have chosen was Gucci. It was fun to develop a woven shirt for one of my favourite brands. Inspired by circular fashion - the shirt would be assembled from leftover Gucci fabrics.
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For the second product developed - a Manola legging, a CLO 3D model has been developed.
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Click here to see the results.
placement
industry practice:
Emporio Armani
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I have been fortunate enough to secure a placement at Emporio Armani's UK showroom in London. It has been an enriching experience and it has allowed me to expand my knowledge of the luxury fashion industry and a great opportunity to network with professionals.
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While working as a wholesale assistant at the bodywear division of the brand my responsibilities were:
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- Actively participating in SS22 selling campaign
- Shadowing Emporio Armani Bodywear Senior Sales Executive
- Assisting in selling appointments with buyers from various department stores
- Working with GA system (ATOM / ARP) - entering seasonal forward orders or re-orders from stock
- Help prepare showroom for season sales with VM team from UK and Milan
- Price and update fabric cards and books with collection updates received from Milan
- Customer service - communicating with clients and creating appointment follow-ups utilizing Microsoft Excel and Outlook
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Click here to see the results.
Year 3: FINAL MAJOR PROJECT
FiNAL MAJOR PROJECT:
BORROW BROWNS
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For me, fashion comes with sense and sensibility. Innovation has been at the core of my work - dedicating my first project to Marine Serre's upcycling-driven brand. A year later, being part of the creation of sustainable denim brand - Decura, has granted me a Kingpins "Best Approach to Sustainability Award" for developing a carbon-neutral supply chain. Driven by the same core value - creating a rental business model that honours the full lifecycle of pieces was the main inspiration behind my FMP.
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I did not want to develop a new brand or product because the market is full of companies claiming they offer something 'unique'. I wanted to take something existing and repurpose the idea in order to fit a new sustainable market. Borrow Browns is a new fashion rental service. Centred around immersive customer experience and an impeccable selection of luxury looks, it also responds to the industry's urgent call for circularity. The answer is more than just renting clothes - now you can borrow the Browns spirit.
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Click here to see the results.
