For the 'External Manufacturing and Sustainability unit, I have worked collaboratively with Alessandro Raso, Barbara Orti, Chloe Blair and Nina Iceton, to create an innovational denim brand - Decura. This project has brought us the Kingpins 'Best Approach to Sustainability" award.
Welcome to our award-winning brand proposal!
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Decura Zine
Part A has been created in collaboration with Chloe Blair and Nina Iceton. All information has been developed as a group. Photos and Pictures are courtesy of our design team
Guided by the creative vision of our designers Alessandro Raso and Barbara Orti we have created a new denim brand. Our role was to advise them through the fabric sourcing and manufacturing selection process.
Part A has been created in collaboration with Chloe Blair and Nina Iceton. All information has been developed as a group. Photos and Pictures are courtesy of our design team
Unit indicative content
● Market analysis and targeting
● Gap in the market research and identification
● Fabric Identification & testing
● Materials Library
● Supplier Negotiations
● Critical Path and lead-times
● Supply chain management and traceability analysis
● Competitor Reports
● CAD skills
● Product development
● The professional pitch
● Entrepreneurship and collaborative working
● Networking for professional development
● Sustainability & the circular economy
Research Portfolio
PESTEL Analysis has been conducted to gain a better understanding of current macromarketing and consumer trends
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